By Ethan Lessiter Phone Voiceovers for Business • • • • • 0 Comments

How to Craft an Engaging On Hold Message

Please hold. Please wait. All lines are busy.

They’re the dreaded phrases all callers can’t stand hearing. Yet, it happens. Of course it happens because you’re receiving so many calls! But while you’re busy working your magic on the phone with your callers, don’t forget about the ones who are waiting for a human to talk to them. Customer service tips usually extend to how we personally greet the customer, but creating a strong, well-received experience actually starts at the beginning.

Here are some tips to improve that experience:

  1. Be concise:Your customer may have to hold on the phone for five minutes, ten minutes or even longer. That means your message will play multiple times. So don’t get bogged down on irritating words, but get the necessary information out there repeatedly.

 

  1. Build your brand:Don’t let an opportunity slip past. If you have a chance to put in your slogan or invite your customer to visit social media sites then you can easily put this into your message.

 

  1. Reaffirm their choice: Emotions may run hotter when customers have to wait so use this time to reaffirm their choice. If you have recently won awards or are known for a particular task, make sure the receiver is aware of these things.

 

  1. Show your commitment to customer service:Nobody likes to talk to a machine so at least make an effort to show a courteous and professional attitude. Remember, this may be the caller’s first interaction with your company. Thank the caller for holding, open with a polite greeting and apologize for the wait.

 

  1. Promote:Do you have a typical sales pitch? Is there a promotion you offer that really hooks the caller? Don’t hesitate to introduce it while the caller waits so they have something to ask you about.

 

You have an important product or service. So make sure your caller doesn’t hang up on you before you can even start! It’s true that you cannot win a sale while they are on hold, but you can lose one! By following these tips, you can ensure that your “on hold” message is a strong part of your service, rather than a hindrance.

By Ethan Lessiter Marketing • Phone Voiceovers for Business • • • • • 0 Comments

How a Freephone number can help any business, large or small.

The facts have been checked and the results are in, using a toll free phone number is good business, no matter how big your company is.

Some businesses shy away from the idea, citing the costs – as the charges for calls are paid for by the business itself not the caller, or simply not believing that an 0800 number would be of any real benefit, but this is simply untrue.

Studies show that callers have a perceived idea that calling an 0800 or freephone number indicates a quality service or product. In fact this representation has been shown in the marketing phase to increase contact with customers via phone by an astonishing 50%.

This increase in calls and potential sales is usually more than enough to counter the cost of the service, which is really a small investment compared to the possible sales.

Using a Freephone number can neutralize the effect of regional calling codes. Not only does it open your business to a nationwide audience, it reduces the small town feel of dialling a company in a local area code. These numbers are often proven to be more memorable to the customer especially if they are repetitive or have been worked into a jingle for audio marketing.

If the final hurdle to resisting the adoption of a freephone number is the fear of disruption to daily business or using two systems then it’s time to think again, it’s 2016 guys! Your service provider can easily set you up with a professional sounding 0800 number which will call into your existing line in conjunction with your normal number. No problem at all with delays or systems to learn.

It’s easy to present your company as an established, quality, confident brand when using a freephone number, even a new company with a staff of one can benefit from that!

Combine your 0800 number with an engaging on hold messaging system and you are sorted ready to win over you customer in one short phone call.

By Ethan Lessiter Marketing • Phone Voiceovers for Business • • • 0 Comments

On Hold Messaging for Automotive Companies

Those in automotive retail have a lot of expertise and information for their customers, and it can be hard to sift through the plethora of potential statements a calling customer might want to hear. How do you hit both service and sales key points in one short phone message?

The key when dealing with such complex messaging situations is to keep it as simple as possible, but with a clever script there is plenty of opportunity to include extra marketing messages.

First up the basic information, be sure to include the following:

  • Address and directions to the showroom.
  • Opening hours.
  • Any special offers or financing deals.
  • Added services that can be supplied by the dealer, WOF checks or servicing etc.
  • Any stand out new models.

Think about how your customer would listen to the script you are saying, have someone read it back to you so you can hear how it sounds. Always be aware that hearing deals and specials is the number one way to get the caller to eventually walk through the door.

If you want to step up your messaging then there are a number of extra ways to spice it up.

  • Promote any in store events or contests.
  • Echo any TV or radio ads with brief snippets of the same jingle or script.
  • Include short but glowing customer testimonials.
  • Talk yourself up by boasting any impressive sales facts or figures.

No matter what sort of messaging you end up choosing make sure you stand out from the sea of other dealerships by reinforcing what makes your company different from everybody else. Strengthen your brand and inform your clients in one short message.

Using a professional scriptwriting and messaging company can ensure your callers get to hear only the best, engaging, and informative messaging. Contact OHVO for assistance in creating the perfect on hold message.